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Brand Nostalgia !


I read a post about brand nostalgia here and it brought back a whole lot of memories.


I remember the Nirma one..."Nirma, Nirma, washing powder Nirma, thodisi powder aur jhaag dher sara...Hema, Rekha, Jaya aur Sushama, sabki pasand Nirma!


I don't remember the brand of washing powder, but I remember the advertisement as if I saw it yesterday. A father and son are going on a scooter. There is a hoarding of a cute girls twirling a new frock. As they are looking at the hoarding, the girl suddenly comes alive and sings the jingle..."Suno suno ay babuji, kapde kyon hai mailey dhuley ? Mailey ? Par maine toh laundry mein dhulwaye they !"


Once while going to Maths class on our bicycles, my friend didn't even realise when she started singing loudly "Jara si saawdhani, zindagi bhar aasani.." :)). The tune was so catchy ! We were shocked and then had a good laugh.


I remember the Vadilal ice-cream one...
"You win some, you lose some, it's part of the game, its Vadilal,
You run, you fall, you can't win 'em all, its Vadilal..."


And the VIP suitcases one...
"This is the moment, this is the magic,
This is the joy of travelling on,
There's a mystery in every mile,
As you live it up, VIP style..."


I had a great time remembering all these and more :)


Nostalgia is suer a funny thing...at once makes you feel happy for the good things you have experienced and sad since they are now a thing of the past...

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Swapnali said…
Oh nice.. that one with suno suno ai babuji.. is Vimal Washing Powder...I love jingles! :)
12 April 2009 at 07:51
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